Ryan Johnston

I know I’ve talked about Seth Godin here before.  And I’m going to do it again.

But, right now, I’m telling you to never read anything by Seth Godin.  Don’t read his books or his blog.  Oh, and don’t listen to him speak either.

Well, don’t do any of these things as long as you want to stay the same.  If you want to stay average, mediocre, and maintain the status quo, then don’t even speak his name. 

You shouldn’t read anything by Seth (I use his first name because I feel like I kind of know him after reading his stuff for so long) because it will change you.  It will change your thinking, your way of working.  It could change your business, or just the way you manage your time. 

Unless, of course, you actually want all of those things.  Then, by all mean, read anything and everything by him. 

But don’t say I didn’t warn you: 

 You’ll be changed!

But, then again, maybe that’s not such a bad thing.